What would you do if your idea was rejected and abused and even considered insane by 217 people of 242 who had been invited to speak? Give up? Or even more excited?If this last option that you do, perhaps someday, a dream of making world-class business could be yours.
Well, that's a true story experienced by Howard Schultz, who is considered the most instrumental in bringing Starbucks coffee shop. "A cup of coffee and a half dollars? Crazy! Who wants? Geez, do you think this will work? The Americans will never spend one and a half dollars for coffee, "that's a little of the many insults received by Howard, when spawned the idea to change the concept of Starbucks sales.
In his autobiographical book written together with Dori Jones Yang, Pour Your Heart Into It: How Starbucks Company Building a cup of sake cup-Howard told how he pioneered the "cup after cup" and made the Starbucks coffee shop with the largest network worldwide.
Initially, Howard Schultz was a general manager at a company called Hammarplast. One time, he came to the Starbucks that was originally just a small store retailer of coffee beans that have been roasted. This store is owned by the duo of Jerry Baldwin and Gordon Bowker as the original founder of Starbucks.
The duo is known to be very keen to learn about coffee quality. Seeing their excitement about the coffee, Howard decided to join the Starbucks, who was then 10 years old. He was soon able to close with Jerry Baldwin. Unfortunately, it is less effective with Gordon Bowker and Steve, a new Starbucks investor. Even so, Howard is trying to adapt and try to introduce various reforms to raise the idea of Starbucks.
One time, Howard Schultz came up with brilliant ideas. He urged Jerry to convert into Starbucks espresso bar with Italian style. After lengthy debate and argument, both at a stalemate. Jerry refused because even a good idea, Starbucks is mired in debt that will not be able to finance the changes.
Howard was then determined to establish his own company. Learning from Starbucks, he did not want to owe and chose to struggle to find investors. And, the choice is then made to work extra hard. Rejected and humbled to be part of daily life that must be faced.
Determination was realized - and even - with the money collected from his efforts, he managed to buy Starbucks from its founders. However, that hard work does not stop with terbelinya Starbucks. During the acquisition, he found many employees who are suspicious and cynical look at the changes he brought. However, the kinship system, he embraced and even employees granted stock options so that the sense of belonging employee higher.
Now, aided by a diperbantukannya CEO, Orin C. Smith, Howard managed to expand to tens of thousands of Starbucks branches around the world. He also emphasized the friendliness of customer service, and on the other hand, treating employees as family. That way, Howard continued to expand to continue to be the largest coffee shop.
Howard Schultz is a picture of one's persistence in realizing the idea. Although underestimated at first, Howard to survive and eventually proves that with real action, all ideas can become real. Concern shown by "humanizing" of all employees also have made it increasingly respected so that they can continue to enlarge its business.
Francis O'DeaThe name of Francis O'Dea, or commonly known as Frank O'Dea, it may lose prestige than with the name of Howard Schultz. Both indeed had the same coffee shop business, but the name Schultz seems more inherent in people's heads a lot as the owner of a Starbucks coffee shop network.
But of course it did not matter. Although overshadowed by Howard Schultz, but Frank O'Dea has one of the most inspirational success stories in the world. Frank O'Dea is a co-founder of Second Cup coffee shop network from Canada. Did you know that before he was successful as it is now, Frank had been a beggar on the street?Yes ..... In the 20s, Frank was living life as a drifter who can only seek money from the mercy of others! Perhaps the question that comes to mind is, "How can he be a bum?"In an interview, Frank tells us that as a teenager, he was having an addiction problem with alcohol or liquor. He was actually born in the middle class, but because of its dependence, he was expelled from home by his father.
Yes, tell the truth is .... when it is, Frank and even stole the money risked his own family in order to meet the desire for illicit goods. Kelamnya period did not stop there. While still a teenager, Frank even had sexually abused several times, even the perpetrators of sexual harassment, including police and priests!When evicted from the house, Frank is still in their 20s, and at that time he also had to undergo the profession as a sales force or sales, before eventually he lived vagrancy on the streets of Toronto, Canada.
However, Frank realizes that if he continues to live like this canal, so he could die as garbage of society. He could be a pile of corpses that no use at all for others.Therefore, he decided to join in a group of self-development in Canada, and from there he began the process of change in his life.
Sure enough ...... Four years later, he was with his partner, Tom Culligan, finally able to establish outlets for their first Second Cup at a mall in the city of Toronto.What may surprise you is, they did not do market research, even though at that coffee sales continue to decline. But, they were finally able to develop their coffee shop business up to 11 countries.
In undergoing a variety of bitter experience in his life, Frank O'Dear been "saved by the coffee", as the title of an article on Canada.com Sebuat site that says, "Coffee Saved His Life." Yes, coffee has saved Frank from the harsh street life, even could make it become successful. But, what really can make Frank's success is its philosophy. He has a slogan in life, namely:"Hope, Vision, Action." - Hope, Vision, Action
At the time Frank was asking mercy on the road, he knew that he still has hope.With that expectation, he later made a vision of her future, and after that he acted to achieve their dreams. ins
Source:http://www.surabayapost.co.id/?mnu=berita&act=view&id=6b9134c091f817b0ba60a4fff43ded26&jenis=e4da3b7fbbce2345d7772b0674a318d5
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