JAKARTA: PT Mitra MAP (MAP) Tbk, Indonesia Starbucks license owner on behalf of PT Sari Coffee Indonesia, will not raise the selling price of coffee packaging though American coffee outlets that implement selling price increases by 12% to the international level.
As is known, the Starbucks Corp. coffee price increase to U.S. $ 9.99 from the initial price of U.S. $ 8.99, after soaring commodity prices.
Corporate Secretary PT Tbk Fetty MAP Kwartati says still will calculate the components of the costs involved are affected by rising prices of coffee beans on international markets considering the price of these commodities are not the only factor determining price.
According to him, the MAP will not raise the price of coffee drinks and still will continue to monitor developments in the market price of coffee beans internsional.
"We have not raised the selling price of Starbuck's coffee drinks in Indonesia, because it determines the selling price of a drink not just from the price of coffee as raw material, but also influenced by other costs," he said, recently.
He added that Starbucks is currently not only sell coffee drinks but also a more varied food products, for that in the new logo does not include the word coffee. In addition, the company also plans to expand by adding about 20 stores this year by entering new areas like Batam and Makassar. (MSW)...
Source:http://www.bisnis.com/ekonomi/perdagangan/17986-starbucks-belum-akan-naikkan-harga-kopi-kemasan
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